”The forest is the source of everything. Our company's area of 86 500 acres is our store of green gold we can use to beat our competitors and gain customers. The consumer must learn that paper comes from Serlachius.”

Gösta Serlachius (1876 – 1942) solidified the status of the company established by his paternal uncle and extended it into a versatile wood-processing conglomerate. He was a strong manager who wasn't afraid of taking chances and was also skilled in public relations.